Concept/Value Proposition Testing


What if you launch an air purifier or a smartphone based diabetes/blood pressure monitoring device? How much will you produce, how would you price, how would you take it to the customer (Distribution), what would your brand position? These questions would be answered by a ‘concept acceptance study’

Krysalis has helped many companies test their new products and/or concepts in the market and helped them take key decisions in their business

Krysalis assisted Woodstock Ambience, a venture funded IT/ ITES housing provider, to understand the mind of their potential clients. The study led to the company deciding on the format and pricing of their housing product. More Success Stories

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