| SUCCESS
STORIES : Market Research |
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| Tractor & Farm Equipments Limited |
| Carried out a large pan India rural survey among 4000 customers of TAFE. The study helped the client understand customer satisfaction levels. The study also recommended strategic interventions to improve customer as well as dealer satisfaction.
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| Akzo Nobel Coatings India Pvt. Ltd |
| Krysalis carried out a detailed customer satisfaction study among key clients of the company and suggested market strategy changes. The study brought to light some important aspects of the company’s products and service that the clients value. |
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| Greaves Cotton Limited |
| Krysalis carried out a Voice of Customer study which helped the customer understand the reasons for lost market share. Recommended strategic interventions to regain share and substantially improve top line.
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| Rittal India Limited |
| A wholly owned subsidiary of the German multinational Rittal Gmbh. Krysalis helped Rittal in understanding customer perceptions. Our study led to a revamping of sales and service operations of the company. |
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| Reliance Industries Limited |
| Krysalis carried out an all India customer satisfaction study for two of their business groups. The study highlighted key issues to be addressed by the marketing teams to win customers and gain market share.
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| ITC Limited |
| Krysalis helped the stationery and greeting cards business of ITC in understanding customer behavior in the purchase of their products. The study helped build brand reinforcement strategies. |
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| Carborundum Universal Limited |
| Carried out a pan India study covering a very large sample of customers. The study highlighted several important parameters of the market and the supply chain which has been used by the company in strengthening marketing efforts. |
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| Premium Energy Transmission Limited |
| The client commissioned Krysalis to explore and assess the size and dynamics of the market for a new technology product. The study helped the client take a decision on the product launch. |
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| LAPP India |
| Krysalis conducted an in depth market strategy study to estimate market potential. Following our recommendations LAPP India has embarked upon a programme of substantial increase in business - 100% for the next 3 years. |
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| Bharat Starch Industries |
| Krysalis conducted a detailed customer satisfaction study in all the key customer segments. The study highlighted segment specific expectations and strategies were recommended to improve satisfaction levels. |
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| Woodstock Ambience |
| Krysalis assisted Woodstock Ambience, a venture funded IT/ ITES housing provider, to understand the mind of their potential clients. The study led to the company deciding on the format and pricing of their housing product. |
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